In 1561/62 Giovanni Stradano created a skillful realistic painting. The artist registered the ancient tradition of jousting in Piazza Santa Croce. A real gift for future generations. Because of him, people like me, living almost 500 years later, are able to have an idea on how the event used to happen and how people used to follow this kind of live event.
If we search for the Piazza on Google Street View, it shows the same place, with several similarities currently, endorsing the realistic art piece showing this historic place in Florence. In the background of the painting, we can notice the unfinished façade of the basilica of Santa Croce. A truly brilliant art piece!
The tool used by the artist to make the register of this competitions was canvas, brush, oil paintings, and especially an extraordinary talent owned by the creator. But this was almost 500 years ago.
How about these days?
In 2018, we have far more effective tools in order to register the events and also to record the audience: photography! But how about a more detailed photo? Can you imagine for example if we had the chance to see the real face of the audience of one of the events at Piazza Santa Croce in the 1500's? How about, more than that, beyond seeing each face, we also could be able to know the name and other information about those people.
We can do that!
For example, these photos were taken using a cutting-edge technology during a soccer match at Morumbi Stadium in Brasil. More than 60,000 fans were there at the arena watching São Paulo FC playing.
The briefing and the vision were the same used by Jan Van der Straet. The only difference is the tools available by the artists.
Right now, we can catch the moment in a better way, and because of Gigafans App and Social Media channels, the audience can come back to the art piece, engaging with the features and interacting with other fans.
The red dots are real people who were there and tag themselves using their social media profiles.
For example, this guy, Rafael, was there and by his social profile, we can check that he is an SPFC enthusiast.
And the best part? We can engage and interact with him.
Imagine this tool been used in the 1500 Europe events. Lucky for us, it is available today :)